Trustbank Live Ad

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Our brief was to come up with many ideas surrounding a live interpretation of the “Right Here Right Now” campaign of instant home loan financing. We created Live Ads. An army of some 70 actors, identically dressed, created performances throughout the CBD. Live billboards, stunts, parachutists, and signage created a ground-breaking campaign that won Saatchi, who commissioned the work, a Silver Axis Award.