Americas Cup

Tourism New Zealand asked Inside Out Productions to devise promotional activity around New Zealand’s presence at the Americas Cup in Valencia. We launched The Team New Zealand base creating a show on the water that incorporated a water screen. At the climax a New Zealand waka paddled by 16 powerful warriors made a dramatic entrance.

Inside Out also ensured New Zealand featured strongly as part of the official opening by staging action both on the official stage and the Team New Zealand boat, ensuring maximum coverage.