Immersive Fitness Experience for Les Mills International
THE TRIP is a New Zealand developed virtual reality product that is set to reshape the fitness industry. Immersive Fitness merges cinema quality graphics and sound with high intensity exercise in a purpose built studio. Fitness routines are synced to the surrounding screen with instructors controlling the pace of the session.
IOP created a blue print design for International promoters to build their Immersive Fitness Studios. THE TRIP is presented in 15 different countries: England, Ireland, China, Dubai, Japan, Sweden, Austria, France, Germany, Belgium, Switzerland, Russia, Hong Kong, the US and New Zealand.
Inside Out working closely with Les Mills, executive direct and produce 4 x 45 Trip classes annually, with longtime collaborator The DarkRoom.