Louis Vuitton 150th Celebrations, World Tour

2004
Lv 150 1 New York

New York, Hong Kong, Tokyo

One of the world’s leading Brands, Louis Vuitton, commissioned Inside Out to conceptualise a celebratory evening that would tour some of the world’s great cities.

Inside Out Directed, Produced and Project Managed the entire event from New Zealand.

Their team created a venue of exceptional scale. 70m x 30m x16m high, projection mapped to look lke a trunk at night. The manufacturing, design and engineering were undertaken in New Zealand under Inside Out’s direction who then oversaw it's shipment and logistics of installation around the world. 

Some 2000+ VIPs and celebrities were invited to attend a one night only exclusive event. The highlight of the evening was a 20 minute multimedia extravaganza where performers entered and exited the film seamlessly.  The spectacle was written and directed Inside Out with a film created by award winning film maker Alfio Pozzoni. 

At the climax of the show a different “star” appeared at each centre, including Kelly Rowland of Destiny’s Child in Hong Kong and Mr Ryuichi Sakamoto in Japan (Last Emperor & Merry Christmas Mr. Lawrence) and the Harlem Gospel Choir In New York.