In August 2010, the giant Rugby ball venue was once again inflated, this time on Sydney Harbour. This was the Ball’s fourth and final publicity tour before next year’s Rugby World Cup in New Zealand.
Over 26,000 people visited the site during the 10 days the ball sat on Circular Quay, between the city’s most famous landmarks (the Sydney Opera House and Harbour Bridge), including a record 3,834 attendees on its final day.
“I can honestly say this is absolutely stunning. I’ve never seen anything like it. It’s only once you get inside and see how big it is that it makes you realise how important the Rugby World Cup is for New Zealand in 2011.”