Tourism NZ – Rugby Ball, London

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In November 2008, Mike Mizrahi and Marie Adams once again successfully promoted New Zealand by inflating the giant Rugby ball shaped venue right beside the Tower Bridge in London for the Grand Slam UK Tour. Stunning images of New Zealand were projected onto the exterior of the Rugby ball at night time to enhance its presence in London.

High profile guests that visited the Rugby ball venue included The Queen, New Zealand Prime Minister John Key, The All Blacks, and the Mayor of London, Boris Johnson.